This paper investigates the macroeconomic and asset pricing consequences of the upward trend in financial market participation observed in the U.S. since the late 1980s. In a limited participation two-agent Real Business Cycle model where stockholders feature external habit preferences, higher participation produces higher equity premium and stock market volatility, while reducing the risk-free rate and the standard deviation of aggregate consumption. When coupled with a lower volatility of aggregate shocks, this mechanism helps rationalizing a period characterized by milder aggregate fluctuations but increased perceived risk in asset markets, such as the Great Moderation. I show that these results stem from a novel mechanism whereby an increase in the participation rate improves risk-sharing but raises the representative investor's average risk-aversion, with the latter channel dominating the former. Using household-level data on consumption from the U.S. Consumer Expenditure Survey for the sample 1984-2017, I show that the risk-aversion channel is consistent with the empirical evidence.